INTERACTIVE TOOLS
Run your own numbers.
Three calculators built for fabrication shops. Nothing gated, no email required — the maths is shown line by line so you can argue with it.
What are missed calls actually costing you?
Four numbers you already know. Move the sliders to match your shop — nothing is sent anywhere, and the maths is shown line by line.
Recovering less than one job a year pays for the whole system.
MW AGENT ANSWERS EVERY CALL, qualifies the job, and books the estimate — including at 9pm on a Saturday.
How this is calculated. Annual calls = monthly × 12. Missed = annual × your miss rate. Of those, 86% never call back — the one assumption we've made for you, based on published lead-response research; the rest are your own numbers. Jobs lost = remaining callers × your close rate. MW AGENT starts at $9/day plus usage. Breakeven = annual cost ÷ your average job value.
What are your lost quotes worth?
You quote a job. They say they'll get back to you. Then nothing — in either direction. Here's what that's costing, using your own numbers.
Recover one in ten and that's nine jobs a year.
Not new leads. Not more advertising. Just the quotes you already sent, followed up on a schedule instead of from memory.
How this is calculated. Quotes per year is monthly × 12. Won quotes come straight from your close rate. Of the quotes you don't win, we assume the ones you actively chase were genuinely lost on price or fit — the rest went quiet without anyone following up. The recovery figure assumes you win back one in ten of those, which is deliberately conservative. Every number except that one is yours.
What is your marketing actually returning?
Most shops know what they spend. Far fewer know what it buys. Four numbers and you'll have a cost per job, a return figure, and a sense of which lever is worth pulling.
Lift your close rate by five points and that's 11 more jobs a year.
Same spend, same inquiries. The difference is what happens after the phone rings — answering faster, quoting sooner, and following up on the ones that go quiet.
How this is calculated. Annual figures are monthly × 12. Cost per inquiry is spend ÷ inquiries. Cost per job is spend ÷ jobs won. Return is revenue ÷ spend, shown as a percentage — it's a revenue figure, not profit, so your margin still comes off the top. The uplift assumes a five-percentage-point improvement in close rate with no change to spend or inquiry volume. Every input is yours.