ABOUT METALWORKS SEO
We don't market every industry. We master one.
We exist to help metal fabricators, contractors, and shops thrive in a world that has moved online — whether or not they have.
WHY WE EXIST
Without metal manufacturing, progress stops.
Metal manufacturers sit at the core of the economy. Metal powers the essentials — construction, agriculture, architecture, art, and most of the innovations that quietly improve how people live.
And yet metal shops routinely face stagnant growth, inconsistent pipelines, and opportunities nobody ever followed up on. Not because the work isn't good. Because the system around the work was never built.
That's the part we handle. The technology, the automation, and the strategy a shop needs to stop losing jobs it already earned.
THE PROBLEM
Most agencies market a dentist on Monday and a fab shop on Tuesday.
One day they are running ads for a restaurant, the next for a landscaping business. General agencies do not know your equipment, your sales cycle, or the difference between structural steel and ornamental iron.
Generalists generate volume instead of quality. You end up estimating jobs in the field that are never going to close or force you to compete purely on price with shops in a different category.
Specialists outperform generalists. That's the entire premise of MetalWorks SEO.
OUR STORY
Built by someone who has been on the shop floor.
MetalWorks SEO came out of firsthand experience in manufacturing. Founder Jeff Barison spent years around shop floors before building and successfully growing large, complex businesses by leveraging marketing know-how and operations acumen. The gap between operations and marketing is exactly why you need MetalWorks SEO.
After spending decades in operations management and consulting, we refuse to let you lose another job because the phone was not answered on a Friday afternoon. You have the team, the capability, the tooling, and the resources to succeed but lack a predictable customer success system.
Virtually every small business has the same leak. That is the gap MetalWorks SEO is designed to close.
HOW WE WORK
Small on purpose.
You won't be handed to an account manager while a junior writes your content. You work with the people actually building your system.
Laser-focused expertise
We speak your language. We know how to position you to win commercial contracts and premium residential work — because it's the only thing we do.
Systems, not campaigns
We don't just generate leads. We build the machinery that answers, qualifies, and books them while you're on the floor.
Market protection
We cap how many shops we take on in any local market. You're not competing with another client for the same job.
WHAT WE HOLD TO
Craftsmanship in our code and campaigns
Education before selling
Long-term partnerships over quick wins
Radical transparency in reporting
Measurable business outcomes over vanity metrics
Continuous innovation in automation
WHO WE SERVE
Companies that design, fabricate, and install metal.
If you make it out of steel, iron, or aluminum and someone pays you to install it, you are in the right place.
Custom gates
Iron gates
Luxury driveway gates
Motorized gates
Security gates
Estate fences
Fences
Commercial stairs
Landing systems
Spiral staircases
Floating stairs
Stair systems
Railings
Cable railings
Balcony & deck railings
Restaurant canopies
Retail canopies
Laser-cut privacy panels
Architectural metal features
Steel pergolas
Cantilevered shade structures
Awnings
Balcony systems
Commercial safety rails
ADA handrails
Decorative fences
Metal patio covers
Sunshades
Decorative art panels
Not on the list? If it's metal and it's custom, the system works the same way.
READY TO BUILD?
Ready to dominate your market?
Your competitors hope you wait.
Get a comprehensive analysis of your current digital presence and a custom blueprint for dominating your local fabrication market.